PPC Advertising and Google Adwords
Also, it is known as cost per click marketing. However, in PPC marketing your ads are shown on other websites. Further, if the user clicks on it the advertiser has to pay a fixed rate for each click.
So, the basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. PPC Advertising and Google Adwords
So, there are seven kinds of understanding of Google on the base of which Google gives you certifications as Google AdWords certification. Further PPC Advertising and Google AdWords are associated with each other.
Google Fundamental Exam Passing is mandatory to get certified in any of the seven certification exams.
1:- Google Search Advertisement Certificate.
2:-Google Display Advertisement Certificate.
3:-Google Video Advertisement Certificate.
4:-Google Mobile Advertisement Certificate.
5:-Google Shopping Advertisement Certificate.
6:-Google Mobile Sites Advertisement Certificate.